Retail Program1
The Retail program is designed to attract entrepreneurs seeking an agency owner opportunity that offers support to help the agency owner build their business.
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Eligibility & Process
Capital Requirement
● Minimum of $100,000
Background Check
● Satisfactory results of background check
Licensing and Training
● Property, Casualty, Life and Health licenses prior to Full-time agent appointment
● University of Farmers® training program
Branded Office Location
● Office location at time of Full-time appointment
● Fully equipped and compliant with Farmers® brand standards
Agency Staff
● Minimum of two licensed and appointed agency staff members at Full-time appointment

If you’re a businessperson with capital and initiative, building a Farmers® agency may be just the ticket for you. Farmers can help you by providing you with a professional coach who can mentor you as you build a business plan for success. You’ll also be provided with training and access to resources to help you pave the way. Motivated agency owners can enjoy lucrative bonus opportunities as you work to build your business.
Benefits
Economic Interest
● Contract Value according to the terms of the appointment agreement
Sale of Service and Commission Rights
● Opportunity to sell service and commission rights
Exterior Branding Bonus
● Provides initial exterior branding for approved office location up to a $6,000 maximum possible bonus amount
Signing Bonus
● $5,000 bonus following full-time appointment
Fast Start Bonus
● One-time bonus based on applicable net new business commissions while on the Reserve Agent or Associate Agent Program
● Bonus paid subject to specified maximum amount
Monthly Lead Opportunity Program
● Up to $500 per month in Agency Growth Program lead opportunity credits if program qualification goals are met
Monthly Bonus Based on Net NB Commissions
● Bonus opportunity based on applicable monthly net new business commissions and applicable production for up to three years
● Bonuses based on Life and Commercial commissions subject to specified maximum amounts
1Programs, products, and bonus opportunities are not available in all states

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